WWF Environment Awareness Campaign Ads

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WWF Campaign Ads Concept for Newspaper

I choose WWF as my client because their ads and mindset are going with a very serious approach with true facts and figures and these types of ads are based on clarity and create a positive awareness in society. It is basically done with reality which are currently happening in our surroundings and their effects. My thought process targets the three different natures or environmental issues not only one. The whole project is based on emotional appeal and the visuals and headlines are contradict each other as both the facts are universal and existing in nature.

I took existing photograph from Google because that images are real remarkable events that happened in human life history like, First step on Moon, Image of water on Mars, a fact that Human can live on the Moon. Some are Actual images and some are imaginary composition.

I designed a Newspaper paper ads from existing size that I got at the time of Project.