RedCarpet
RedCarpet is a next gen FinTech startup in India that does instant credit scoring and identity validation for consumer credit / loan requests using advanced AI. They specialize in credit scoring and assessing credit risk of individuals who have never had a prior banking or credit history. By building better credit & lending infrastructure, they aim to enable more people to access credit (usually the ones that .
Red Carpet's product offering consists of a website, an android app and a Ruby Card (Their version of a credit card). My work centered mostly around the app which is used by the user as a centralized platform to monitor card activities and access account information. The app also offers the digital alternative to the ruby card in form of a virtual card with all capabilities of a ruby card except swipe to pay and ATM withdrawals.
The composition of the consumer base of Red-carpet users stood at the above numbers at the time of making this project. As a part of the user research, I aimed to identify the existing expectations and tastes of the user base to create a familiarity in the new experience.
The user personas were created with the support of empirical data gathered after weeks of ethnographic research in ways of phone call interviews with different users categorized on the basis of several variables such as consumer segments, Income levels, City Tier, credit rating etc.
Prioritization
The app follows Material Design Guidelines and is designed as a stack of cards serving specific purposes which are prioritized in terms of where they appear on a user's home screen on a user to user basis. The top cards being the highest priority and bottom ones being the lowest.
Feedback Matters
Bad or Inadequate Feedback can cost users monetary loss in a fintech space and can lead to unreconcilable dissatisfaction. The Redesigned app uses visual indicators in terms of color coded elements to alert users to the level of urgency a task might require.
Text and Information Heavy
Fintech Apps can get pretty text heavy. This characteristic effects various design decisions from font considerations to attempts to facilitate decision making. Several steps were taken to simplify complex information without it losing it's purpose and to help users make decisions without being overwhelmed with information.
