ROOTED
Visual merchandising inspired by the Rainforest
Visual merchandising inspired by the Rainforest
Bringing alive the Rainforest in a window, all in white and ivory. After conceptualising this visual merchandising, the illustrations we done and detailed out, then broken up into zones for the paper artist could create these multiple forms in layers of sculpted paper.
The idea was to keep it as delicate as possible, and like all good visual merchandising, keep the product as the hero.
The idea was to keep it as delicate as possible, and like all good visual merchandising, keep the product as the hero.
Below: Some of the display formats and styles for the collection.
Where it all began: the original illustrations
