Paro
>Tourism Rebranding
Paro is a flatland-based town located in the central Asian country of Bhutan. It is surrounded by rivers and contains many historical temples and monasteries set in a gorgeous natural backdrop, making it suitable both as a tourist spot and especially a spiritual location. Unfortunately, most people are not aware of this spot and one of the reasons as to why is because the branding for the town is not too strong.
This project is aimed to rectify that shortcoming. The main thing to keep in mind when handling this branding is the idea of 4’s or 8’s since we want to follow a geometric pattern. The number 8 is essential as it is an important number in Buddhism. The eightfold path is a manifesto in Buddhism which is believed to enable human beings to reach the state of Nirvana or eternal peace.
