Walmart Holiday Drone Light Show

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With the hopes of bringing a glimmer of joy to the end of a not-so-joyous year, Walmart set out to create the first ever drone light show tour this 2020 holiday season. Using nearly 1,000 drones launched into the night’s sky, the event brought an immersive experience to towns across the US. Working with Deutsch LA, I created an identity and campaign direction that set the mood for a festive and futuristic show.

Event key art and custom lettering created for the Walmart Holiday Drone Light Show. The client was looking for a nostalgic and happy holiday vibe with a futuristic feel, as a nod to this new drone technology.

The Walmart Holiday Drone Light Show was a free and contactless event for families to enjoy from the comfort of their cars. The show traveled to 8 locations across the country, and was also live-streamed for everyone to enjoy at home.

Custom lettered horizontal lockup for the Walmart Holiday Drone Light Show.

With all custom lettering projects, I like to start with pencil and paper sketches, and then use my iPad to draw roughs of the best options. Here are a few of the round one lockup options presented to the client.

Final custom lettered horizontal and vertical event lockups.

From left to right, you can see how the key art explorations evolved from a simple iPad sketch, through multiple color palettes, illustration styles and lettering tweaks.

The Walmart Holiday Drone Show was live-streamed on Youtube, Facebook Live, Instagram, and TikTok.
The video was #3 on Youtube within the first few days of its release online. Watch the show above!