01.
OBJECTIVE OF
THE QUEST
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This project base on research from IPB (Institut Pertanian Bogor) about PELNI’s Marketing Strategy. For starter PELNI have great benefit as a company who great help from government, have less competitors in their field and other benefiting factor that make it as a top of mind brand. If we see that fact there’s no reason for the company not skyrocketing their benefits, but form the perspective of the research say otherwise. So to track back the company back to the map, PELNI must adjusting their image.
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02.
The Logo
Concepts
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The old one have less effective lock up and in Indonesia this kind of company tend to have flag as their logo, so it hard to diverse the company with others.
The new logo draws on the brand's essence: the name, colours and the star are retained. It fits perfectly into the legacy of the brand and the new logo utilize the less effective the old had and make it more flexible and applicable as long as the company runs their business.
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03.
ONBOARD Design
Application
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04.
Office Design
Application
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This brand head office located in Jakarta and have many subsidiary company runs bellow it, it handling all administration, ticketing, advertising and all activities to support people overboard have someone to serve. So not only onboard but the people stand on the ground need to blend with the brand too.
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