Disclaimer: All content found below was part of a job application, and hypothetical in nature (it was merely to judge one's creative abilities, and was never published by the respective brand). Usage of the brand name/logo is purely representational, and the content is not endorsed by or produced under the creative license of the brand.
Task: plot a three day long Instagram campaign to relaunch an iconic home decor collection, from one of India's leading lifestyle and luxury brands.
Collection theme: Periyar, a national park and lake in Kerala, nestled within verdant groves of mango, banana and palm trees. Majestic elephants and wildflowers add to beauty of the tropical landscape.
Logo + Branding
Editorial Led Creatives
Editorial Led Content for Instagram Stories
Instagram Feed Layout & Curation