Logo for a new gaming channel where skilled players have fun battling in an array of live video games, while the audience watch, listen and engage. The client desired a family oriented, playful, yet modern logo. I combined the player style and personality, then mixed it with the resemblance of an Xbox controller to create a friendly urban mascot logo. To create a competitive edge and maintain a playful mood I gave the logo a smile with fierce eyes paired with a bold and light color combination.