Tangram went right for the demographic, creating an environment that elevated the lives, and memories, of those high school days. adidas originals knew they could hip up those dowdy teens, so we presented with white lacquer lockers, doubling as vignetted product display and lightboxes. The sales stations were reminiscent of cafeteria tables, with product display being curated on "lunch trays". An artful logo sculpture was created by rolled t-shirts and shoes creating the tri-foil.