Deliverables: Brand Identity, Out-of-home, Social media, Packaging
Based on the hit Disney Channel Original Movie, Lemonade Mouth: The Musical follows five students who meet in detention. As they prepare for a battle of the bands, the young musicians use music to overcome life’s challenges.
Mel's Lemonade
Mel’s Lemonade became the catalyst to create the band Lemonade Mouth. Through different social media campaigns, fans can win a real prop can of Mel's or grab one for themselves at their local grocery store.
#JoinLemonadeMouth
Through this TikTok campaign Lemonade Mouth fans can enter for a chance to win a real prop can of Mel's Lemonade from the Broadway show. To enter, all they have to do is show off what they got. Dancers, guitarists, keyboarding rappers... everyone is encouraged to come join the band!
Mel's Lemonade x Alex's Lemonade Stand
Mel’s Lemonade will hit store shelves for a limited time, with an added bonus. Fifty percent of the profits made will be donated to the children's cancer foundation, Alex's Lemonade Stand. Through a QR Code on the side of the cans, fans can also access an exclusive Instagram AR filter to spread the word about the good they can spread.
