Rebranding and Menu Design – Rojo Gusano Restaurant, Chicago, IL
Rojo Gusano is an upscale Mexican restaurant serving elevated street fare. The original menu was casual, and they needed a design that better reflected their sophisticated cuisine and ambiance. I simplified and condensed the menu copy, created a more visually digestible layout, and used dark colors and modern fonts that provide a more luxe aesthetic.
Original menu below.