For 2 years, I worked at NYBS, a design and consulting start-up that launched a new private label for the Kroger/Fred Meyer company in the US.  One of my 2 area of expertise was the Women's Juniors department.  Below is an example of what I would present to the client at Concept stage (before tech packs, assortment plans and sampling).  During this presentation I would talk through trend direction, color stories, and fabrics, while addressing the needs of the business.