PriorityIT Brand Identity
Brand Strategy / Graphic Design / Public Speaking
PriorityIT hired me to establish a new visual identity and design all collateral for this Houston based IT firm. At the time every technology company looked and sounded exactly the same. It was a commodity nightmare. Since we were a premium service the direction I choose was to create a more premier corporate look but use playful and passionate imagery. I was given the logo that defined the heart of our mission as a responsive organization detailed in the graphic mark. I used the mark as a pattern marrying the innovative yellow with a gray monochromatic backdrop.
Great design creates instant credibility. I remember we were bidding for a job with a new prospect and were the last to pitch to him. As we laid down our sales packet and stationary we began to pitch out services when he stopped us. I'll never forget, he said everything I need to know about you guys is in the quality of your sales kit. The quality of the design not only opened the door but closed the deal.
I studied public speaking in college but never thought I'd really be speaking to audiences as a graphic designer. I was wrong. Here I'm speaking at the iTec Conference in the Astroarena in Houston on the subject of why branding matters.
