Asma is a beauty care salon based in Lisbon and born in the Arabian wonders of Algeria. Its rich culture and breathtaking landscapes inspired us to create a logo that channels its oriental roots. Not only does it capture both dunes and body curves, but it also reflects the Algerian culture. 
It depicts a movement and flow that can be seen in dance, smoke, and music, bringing this Algerian universe to life. Tradition, family heritage and natural products are the main values behind the brand and their products.

Year: 2019
Photo credits: Francesca Renzi