Marvin Camara's profile

Specs on Wheels

Marvin Camara
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branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
SPECS ON WHEELS
AN OPTICAL SHOP
ON THE GO.

OVERVIEW
Specs on Wheels is a mobile optical service booked by appointment made by Sunnies Studios to cater to everyone especially for those encouraged or required to stay at home and still need access to eye care during this pandemic. It allows you to book an eye exam appointment conducted by our experienced doctors, select your frames with knowledgable staff and comes to your home at your convenience.

The goal is to cater to the demands of the consumers that still need access to eye care during this pandemic. And with that, we were asked to work on the concept and materials for the campaign that will communicate the Specs on Wheels main idea—convenience, mobility, and safety. An illustrated vector style approach that uses a combination of soft and strong colors to emphasize a new and exciting approach to the service. Everything was done in-house: from the illustrations, design elements, and concept.

PROJECT
Branding & Strategy ,Creative Direction, Campaign Strategy, Illustration, Copywriting, Layout & Graphic Design, Website Design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
THE KEY VISUAL
We wanted to communicate convenience, mobility, and safety as the main focus of the campaign but yet keeping in mind the Sunnies brand. In terms of overall look and feel, the direction we stuck with was neat and minimal, but still made it fun and exciting with the use of the brand's color palette and assets.

Peruse the full website landing page at www.sunniesspecs.com/specs-on-wheels.
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
The illustrations follow the campaign's clean and minimal direction, and with that, the elements were made to fit any collaterals of the campaign.
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
We also made a cohesive Instagram feed and highlights that is visually pleasing and at the same time inclined the people to read through all the pages.
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
THE VAN DESIGN
​​​​​​​The van were also given a fun touch, with a combination of curves and lines to represent motion along with the brand's colors to make it stand out from the other vehicles on the streets.
Visit Specs on Wheels' website landing page and follow it on Instagram for updates.
CREDIT LIST
Company: Sunnies Studios
Direction: Paulina Ortega and Tin Dabbay
Concept, art and graphic design: Marvin Camara, Karla Espiritu, Drae Latorre, and Annix Sarmiento
Copywriting: Martin Yambao
Photography: Karlo Cadang
​​​​​​​
July 2020
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branding campaign eyewear optical specs on wheels Sunnies Studios Vector Illustration minimal Sunglasses Van design
Specs on Wheels
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Marvin Camara's profile

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Marvin Camara's profile
Manila, Philippines

Specs on Wheels

Specs on Wheels is a mobile optical service booked by appointment made by Sunnies Studios to cater to everyone especially for those encouraged or Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives