Six moon cake conjectures
< six moon cake conjectures> is concept project for Chinese culture, every year people in China sending beautiful moon cakes as gift to each other for Mid-Autumn Festival , as time goes on, moon cake starts becoming visual symbol of festival than food itself, the taste of traditional moon cake seems don't fit today's trend, especially younger generation or kids, even moon cake makers trying really hard to adding modern look and seasoning to it , people still treat moon cake as a old fashion symbol and don't like its flavor, and there is also a health concern, moon cake as other cakes it usually contains high sugar level, all of those elements make moon cakes as a traditional gift bouncing between friends, colleagues and companies and no body want to eat it , when we see this interesting phenomenon, we think people actually like to feel atmosphere during Mid-Autumn Festival except eating actual moon cakes, so we started a project to imagining what if we keep certain transitional element but make moon cake can be loved by new generation, either super fun or useful, here are 6 conjectures we bring up for upcoming Mid-Autumn Festival 2020
1.MOON
Moon cake is too big to eat, and too flat to be fun, we made moon cake smaller and cuter, who can say No to this one bite mini moon? no matter kids or adults will love to own and eat
2.MOONPILL
Moonpill is the prescription for Mid-Autumn Festival home sick, Moonpill is one bite size that curing the home sick for people who are far away from home
3.WOON
it still looks like moon cake? try to open cake and see if it wows you, loved one will prepare the real gift inside cake to surprise you during Mid-Autumn Festival
WOW + MOON = WOON
4: MOOREO
what is the best way to introducing moon cake to western? make it looks like most popular one from western, Oreo idea is the first one jump in mind
5.MOOLIPOP
Adults want to create atmosphere for Mid-Autumn Festival, kids just want to lick lollipop, we package lollipop inside mooncake paper to make both happy
6.MOONSHINE
Moonshine is most beautiful landscape in Mid-Autumn Festival, we are inspired by the moon light reflection from lake, when we finished and hold this design in real, we feel we had Mid-Autumn Festival in hand, we want this design be something functional so we can have reason to use it often, as design team we think pencil sharpener could be a good answer to it , when you sharpen our pencil with MOONSHINE, it will become a joy to use
Above are all six conjunctures of moon cake, this is special project that we as a passionate design team to showing our respect and creative thinking to tradition, we think the best way to let tradition to live is to change it to fit new lifestyle, hope you enjoy work and happy Mid-Autumn Festival 2020!
