Create a visual ident for the NASS to be used throughout all pre-event promo and during the festival itself.
Exploring the NASS brand and what it represented we decided to create a look and feel that not only resonated with the alternative youth culture, but communicated the key offering of the event - a harmonious blend of escapism and urbanisation in one action-packed weekend.
Taking an illustrative approach we created a identity that represented the festival in a creative and high energy manner. Using limited colours to keep the artwork calm while strong detail within the image provided viewers with an insight into the deeper level of entertainment offered at the event.
