copywriting- product development- packaging design- art direction
Created a new line for a cosmetic collection "Metropolitan" upon buyers request for mascara and eyeliner products.
The tube of the mascara would also have the city-scapes printed on them, to match the packaging. Designed for a quick buy, this customer doesn't need a name brand beauty product- they need a touch-up in a New York minute... before they jet set off to the next place!