DESCRIPTION:

A friendly, collaborative Boston-based tax firm, Mai Tax Advisors not only provides outstanding and trustworthy financial services but also makes every step along the
way easy and simple to grasp. Their belief in adding value to the clients is essential for
their success.

Mai Tax Advisors team understands how trust is formed in their expertise. They start first with developing client trust through transparent conversations and then providing an easy step-by-step financial service that brings out the best values for their clients. Inspired by bubble talks and calculators, the design idea for the new logo is collectively shaped with an emphasis on the co-founder's last name.

The brand identity showcases the personal tax service through a few collateral items including business cards and a digital Facebook Banner presence. The QR code plays a connection role between the print-out and the digital platform.

Baskerville is chosen as the brand name typeface to keep a classic serif look and evoke
a sense of financial security. With the typeface's details, it enhances the service is
well-cared-for its clients alongside professionalism. The QR is embedded in the business card presence to directly lead clients to the firm's Facebook page (by scanning through
a smartphone) where they can make an appointment or learn more about what Mai Tax Advisors can offer as well as other important financial advice and tips. 

DELIVERABLES:

- Logo Design

- Business Card

- Facebook Banner