BRANDING IKS PRODUCT
This rice cracker is a snack that is very popular among Hakka people. Its original name in Hakka is called “Mi Cheng”. I decided to branding this product as Rice Cracker because the name is easier to be accepted by all races in Malaysia as well as by international. This branding project also aiming to promote the product globally hence the reason why overall concept of this branding focusing on minimalist.
