The existing Vine Street Kroger loses money for the corporation regularly. This studio’s research directs much of that cause to the building’s layout and size.
Incrementally, the new grocery store would expand, bay by bay, into the structure of a parking garage. The idea is that as density increases in Over-the-Rhine, more people will be using active transportation, rather than driving.
The opportunity to give up parking spaces in favor of increased sales space becomes possible. Each bay expansion comes with an increased set of amenities for the grocery store.
Primary to this concept’s design is the structure for the parking garage. A four story flat plate parking garage with a double helix spiral vertical circulation system enables the grocery expansion.
The flat plates make it possible for the garage to be converted to usable horizontal space as density demands. To circulate these flat plates, a double helix spiral was used because of how compact its design is. Also, the double helix allows for a single path circulation through the parking garage.
By reducing the amount of decisions needed to be made withing the garage, a great amount of stress is removed from the parking experience. Finally, it is important to note that this facility is accessed from Walnut Street while the visible entry to the store is on Vine Street.