PT
Identidade visual criada para mim mesmo com finalidade de padronizar minha própria linguagem de comunicação visual. Para a criação do conceito do projeto precisei mergulhar no meu universo interior e resgatar o motivo que me trouxe até aqui.
EN
The concept's basis of the Visual ID is my own personal transformation that I've gone through in my life. Alchemy is an area of ancient knowledge, which for some, is considered the principle of chemistry and physics. Alchemists seek to transform a coarse, worthless material into gold, something of value.
Translating into design, transmutation (transformation) happens when we take a briefing, process all that information and transform into design, visual communication.
EN
Transformation > Alchemy > Transmutation > Elements > Gold
Briefing > Idea > Design
