Client
Rare Steakhouse
Services
Graphic Design
Illustration
Brand Development
_______
The goal was to create a brand identity that is modern yet classic for an upscale steakhouse. The restaurant features the finest quality ingredients from exclusive family-owned farmed produce, delectable wines and day-boat caught seafood. Colors were inspired by the interior space from the brass, copper metallics, hints of marble accents and atmospheric tone.
Collateral pieces of the menu items is created with the outer material in a texturized copper material. Logo on the front is printed in gold foil stamp. For durability and easy cleaning, the interior liner is designed in an industrial mesh material. When reflected in light, you can see a hint of the bronze shimmer.
