Client: Paramount Pictures
Year: 2011
>> Launch Site
In one particularly tense scene in Paranormal Activity 2, the daughter, Ali, plays with an Ouija board. So when asked to help promote the movie, we decided to pay tribute to this scene - as well as one of the creepiest toys of all time - by creating the ultra-spooky Spirit Tracker bookmarklet.
Users add the Spirit Tracker bookmarklet to their browser from a custom tab on the Paranormal Activity Facebook page. Then they simply click the bookmarklet on any webpage to start. The Spirit Tracker drifts eerily around the page, halting randomly on certain letters and eventually spelling out a message.
Every week, we task users with a different question about the movie or the world of the occult. The messages found by the Spirit Tracker are used by users to enter the corresponding Spirit Tracker Sweepstakes. They must use the tracker multiple times to find possible answers. Then it's their job to figure out which one is right.
The lucky ones will win Blu-Rays, Flip video cameras, and more. The unlucky ones…let's just say they may never be the same.
Year: 2011
>> Launch Site
In one particularly tense scene in Paranormal Activity 2, the daughter, Ali, plays with an Ouija board. So when asked to help promote the movie, we decided to pay tribute to this scene - as well as one of the creepiest toys of all time - by creating the ultra-spooky Spirit Tracker bookmarklet.
Users add the Spirit Tracker bookmarklet to their browser from a custom tab on the Paranormal Activity Facebook page. Then they simply click the bookmarklet on any webpage to start. The Spirit Tracker drifts eerily around the page, halting randomly on certain letters and eventually spelling out a message.
Every week, we task users with a different question about the movie or the world of the occult. The messages found by the Spirit Tracker are used by users to enter the corresponding Spirit Tracker Sweepstakes. They must use the tracker multiple times to find possible answers. Then it's their job to figure out which one is right.
The lucky ones will win Blu-Rays, Flip video cameras, and more. The unlucky ones…let's just say they may never be the same.
