Brand & Genesis
Kult Tattoo Fest is one of the finest and most recognizable Tattoo Studios in Cracow, Poland. This city is strongly associated with first Polish Kings. A little bit of history and tattoo industry knowledge were a great starting point of creating the new visual identity.
Kult is located in Jubilat — well known trading house with impressive history. The sign on the roof is there to this day. At night it’s glowing orange and it’s known as one of the most iconic neons in Cracow.
Sources: https://jubilat.com.pl/historia/; https://sites.google.com/site/poczetkrolowpolskichpl/jagiellonowie/wladyslaw-ii-jagiello
Logo redesign
Brandbook contains basic usage of the logo, typography and colors. I've created a geometric symbol of a crown and tattoo needles based on a grid. Gothic typeface perfectly fits the crown with its hard egdes.
Typography & Colors
For basic texts I’ve chosen Proxima Nova Bold, Semibold and Regular to highlight the hierarchy. Orange color associates with the Jubilat sign on the roof of the building.
Visualisations
I prepared them for few objects that may be useful for the studio. Kult Tattoo Fest also has its authorial magazine about tattooing, therefore I designed its cover.
